Case study

Automotive Mentorship, developed by Marsal Studios

Automotive Mentorship provides training and coaching for automotive sales professionals and dealerships. The website was developed by Marsal Studios, a web studio based at RXR Plaza in Uniondale, New York, serving New York City, New York and New Jersey as well as remote clients.

Automotive Mentorship homepage: headline reading We Don't Just Teach Sales. We Build Automotive Leaders, with Train My Dealership and Join the Inner Circle buttons beside a photo of Christian Charvet presenting.

The business

Led by Christian Charvet, Automotive Mentorship works with dealerships through on site dealership training, the AM Masterclass and ongoing coaching partnerships, with a focus on customer experience and long term sales team development rather than pushy tactics.

What Marsal Studios built

  • A marketing website presenting Automotive Mentorship training, the AM Masterclass and the core sales programs.
  • Separate pathways for dealerships (Train My Dealership, dealership account setup) and individual members (Join the Inner Circle, Sign In).
  • GoHighLevel connected lead and member workflows: guide, webinar, contact and signup submissions create contacts and pipeline opportunities in the CRM.
  • A cross link to AI Close Track in the main navigation, plus resource pages such as Books to Read and 52 Saturday Morning Meetings.

Customer journey

  1. 01

    Discover

    A sales professional or dealer lands on the site and learns about training, coaching and the Masterclass.

  2. 02

    Choose a path

    Train My Dealership, Join the Inner Circle, or Sign In for existing members.

  3. 03

    Get captured for coaching

    Details flow into GoHighLevel so the team can follow up with the right coaching conversation. There is no product cart or checkout in this flow.

Business impact and growth strategy

Discoverability

Unique page titles, descriptions, canonical URLs, structured data and a sitemap help search engines understand each program and resource page.

Program browsability

Programs, the Masterclass and resources are reachable from the navigation and footer so visitors can explore before reaching out.

Dealership lead capture

Clear dealership calls to action route inquiries directly into the CRM pipeline, so no lead depends on a manual inbox check.

These are the intended mechanisms of the build. No verified analytics or measured outcomes are claimed here. Any experience or training figures shown on the Automotive Mentorship site describe the mentorship business, not results produced by Marsal Studios.

Run an automotive coaching or training business?

Marsal Studios builds websites and lead systems for automotive coaching brands, trainers and dealership programs.

  • Websites for coaching and training brands
  • CRM and GoHighLevel integrations
  • Lead capture and member pathways
  • Search visibility foundations
Start your website project